Playboy India Bunny Costumes Revealed Ahead of Club Launch

Say "namaste" to the Playboy bunny.

In a first for Hugh Hefner's iconic brand, the Playboy bunny costume has been specially retailored for India ahead of the planned launch of the first Playboy Club in Goa early next year.

The costumes were previewed in Mumbai Wednesday by foreign models at a star-studded event which featured top celebrities including Bollywood stars Akshay Kumar and Imran Khan, among others.

“Playboy engaged New York-based fashion designer Mohini Tadikonda to re-style the iconic Bunny costume while preserving the core elements of the traditional costume. With a two-piece bodice and the addition of the sari and sheer skirt, the accessories for the Bunny costumes – ears, cuffs, collar, bow tie and the signature Bunny tail – stayed the same. This new costume is a celebration of India’s rich culture and the Americana of the classic Playboy Bunny Costume,” said a company statement.

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“The goal was being respectful of Indian culture,” added Matthew Nordby, Playboy Enterprises Inc. senior executive VP and chief revenue officer.

The original Playboy Bunny costume was co-designed by Hefner in the 1960s.

“Revealing outfits are frowned upon in this country. If you watch Bollywood films, you will see women dressed in far sexier and in more revealing outfits,” Sanjay Gupta, CEO of Playboy's India licensee PB Lifestyle, was quoted stating. While the bunnies are all foreign to start with, Gupta added that “we are open to hiring Indian women too.” 

Earlier this year, Bollywood starlet Sherlyn Chopra became the first Indian to pose nude for Playboy.

In November, Playboy Enterprises announced its licensee pact with Mumbai-based PB Lifestyle, which has plans to open more than 120 Playboy formats covering a mix of retail outlets, clubs, hotels and fashion cafes over the next 10 years.

In addition, Playboy merchandise will also be a strong focus area for India given that products branded with the iconic bunny rabbit logo are sold in more than 25,000 stores in 180 countries. PB Lifestyle has earmarked an investment of $38 million (Rupees 2 billion) over the next five years to launch the Playboy brand across multiple formats. However, there are no plans yet of launching a Playboy magazine here.

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India Chooses 'Barfi!' for Oscars Foreign-Language Entry

Ileana D'Cruz, Ranbir Kapoor and Priyanka Chopra in "Barfi!"

NEW DELHI – India's official entry for the 2013 Oscars is Barfi!, produced by Disney UTV Studios.

The announcement was made by the Film Federation of India. Barfi! (the name refers to an Indian sweet) stars top actor Ranbir Kapoor in the title role of a deaf and mute young man and his love for an autistic girl (top actress Priyanka Chopra) while upcoming South Indian actress Ileana D'Cruz completes the love triangle.

Kapoor's performance as a fun-filled character has shades of Charlie Chaplin with some scenes even paying tribute to gags from his comedy classics. Budgeted at an estimated $6 million (330 million rupees), the film is a departure for director Anurag Basu, whose previous films such as Life In A Metro and Gangster tackled mostly dark themes.

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“I try and make films which are different from each other and yes, Barfi! is my first U (Universal) certificate film which is more friendly for family audiences. I wanted to make a film which talks about celebrating life,” Basu told THR in an interview.

Since its Sept. 14 release on 700 screens in India, Barfi! has grossed an estimated $10 million (550 million rupees) with the film also receiving critical acclaim. The Film Federation of India shortlisted 17 entries for the Oscars which included 11 Hindi language films along with regional titles. These included the two-part Gangs of Wasseypur (which premiered at Cannes this year), South Indian Telegu language film Eega (one of the year's biggest critical and commercial hits) and Marathi language title Deool, which shared a best feature win at India's National Awards in March.

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“We are honored that Barfi! has been selected to represent India as its official entry to the 2013 Academy Awards. Barfi! is very close to the hearts of all of us at UTV and it gives us great satisfaction that a film we have developed and nurtured from its inception has met with so much love from audiences and critics worldwide. An added source of pride is that this is the fourth UTV film in the last seven years to have been selected to represent India at the Academy Awards, our earlier selections being Rang De Basanti (2006), Harishchandrachi Factory (2009) and Peepli Live (2010),” said Disney UTV Studios MD Siddharth Roy Kapur.

Barfi! will screen at the Busan festival on Oct. 11, after which it will travel to the Marrakesh festival.

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